The mascara is pretty cool, because it is bendable. Of course, we already know how to bend our mascara wands, so it is not that impressive. 
According to the description, the brush flexes to a 45 degree angle. Use the brush straight for 75% more length and to bend it for up to 100% more lift!
I had to give it a try given the good reviews this product had. Overall, I like the mascara, but do have my gripes.
Pros:
brush is bendable
brush bends easy
brush can be straightened back neatly
mascara goes on smoothly
easy to reach stubborn lashes
rubber wand keeps the brush looking clean
lengthens lashes
the black mascara is nice and dark
my eyes do not itch or sting
some what thickens eyelashes
gives a little bit of lift
inexpensive
Cons:
the mascara is a little sticky (my lashes stick together at the inner eye)
flakes a slight bit during application
doesn’t thicken eyelashes as much as I’d like (can give the daddy long legs effect, if your lashes are somewhat long like mine)
Here are some eye pics where I am wearing nothing, but the mascara. All for your viewing pleasure. LOL! J/K
Sorry the flash was bright on this one pic
In my opinion, the pros outweigh the cons. The mascara is affordable and works well. In the end it is all about your preference and what you want from a product. I give it 3.75 stars out of 5. avon.com